Rotary District 9640 launched their latest Public Image campaign on 1st September with a full-page advertorial in the Jetstar Airline inflight magazine.
"This was a well planned innovative strategy to expand Rotary's reach to attract young people who are 35% of the 1.4 Million a month Jetstar passengers," said DGE Andy Rajapakse, the District 9640 Public Image Chairman. This inflight magazine was on all 2500 flights a week on JetStar Airline travelling to 14 countries in the Asia Pacific region and 34 cities across Australia during the month of September.
The editorial was written by a young professional from the newly chartered Gold Coast Passport Rotary Club, in a language that was appealing to young people. It was a catchy pitch that led to over 200 leads so far from people who had never previously heard of Rotary.
David Alexander the Chief Communications Officer of Rotary International Evanston office, who was at the Governors’ Elect Training in Christchurch New Zealand last month, praised this initiative and strategy as most innovative.